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Hans Weston

The short attention span myth


Why is Video Storytelling Important for Business?


Storytelling is in our DNA.We love stories.


We seek stories.


We tell stories.


Our lives are stories.


Stories are everywhere—in conversations, books, TV shows, and movies.


But why is video storytelling important in business? When people sense a good story unfolding, they’re more likely to be engaged.


That’s called a hook.


A good story is timeless and has substance.


Stories are universal; they translate to everyone.


You can tell a story with only sound.


You can tell a story with only pictures.


You can tell a story with only music.


But when you combine all of these, you've got a film.


There's a myth about short attention spans with video.


It’s not short attention spans that are the problem—it’s the lack of good storytelling.


If it’s worth watching, time will fly.


When people are scrolling through social apps, they’re looking for something that can draw them in.


A really well-made video can last a long time—just like a good film.


It takes investment, faith, and patience in the process.


Done well, the result is always a win.

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