I've noticed a lot of DIY video the last few years. All with varying results.
I'm not talking about recording yourself speaking to your phone. Anyone can do that. I'm talking about :
- video production
- filmmaking
- storytelling.
...anything where you need to compose shots, edit and craft something.
I totally understand the appeal of DIY. Filmmaking and video production is a fun fascinating thing to learn.
It can't be that hard.
We all carry cameras around and access to editing software is easy as walking to the dairy to buy an ice cream.
In fact it's better and easier than that, edit software is free.
Why hire someone when you can do it yourself? Why waste money? A smart business knows where to cut costs right?
Also, there's some truely incredible AI tools out there too. Even filmmakers are using them to expedite many processes.
The possibilities and potential are all there for amazing DIY video, however in my experience and observations it ain't happening.
Maybe you work for an amazing company, or have created a trusted brand, perhaps built a solid business that you've poured your heart and soul into and then you commit the most heinous sin...
...you make videos that look like a 1 day school video project.
...and these videos represent you and your brand.
...and you post them online, for all to see.
Because, it's not that hard, right?
I've been hired by companies that had dreams of DIY video, and then gave up.
Some of reasons were:
-The editing was painful.
-They couldn't find the camera battery charger.
-The computer with the only copy of the footage died.
A lot of companies have a full or part time video superstar on staff.
You get a big tick for doing that.
If you're an organisation that knows the value and importance of professional video and can afford to hire a pro, then you are doing the right thing.
What if you can't afford to create that role and you need professional video now and then?
You either take a chance on an enthusiastic person already on staff to complete a legit filmmaking course and give them X number of hours a week towards the role, pay them more, support them, and then you get out of their way and let them do their job.
OR
hire a pro so you can quickly move on to the next thing.
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