Aim
Branz approached us to create a testimonial video that would inspire post-graduate and PHD/Masters students to undertake a BRANZ scholarship, following building environmental scientist, Jarred Butler’s footsteps to create a pathway into the building industry.
What we did
Starting with our workshop, we shared our storytelling insights to find a path forward, and developed a reverse brief. We conducted a pre-interview with Jarred to learn more about his journey, understand his character and uncover story elements During this process we developed a handful of keywords to guide the project:
JOURNEY. CURIOSITY. AMBITION. INSPIRATION. ENGAGEMENT
We worked closely wth BRANZ to deliver a film they would be proud to share and integrate in their marketing channels.
